ORTLIEB – Digital Customer Interaction at the Point of Sale with IMERO
About Ortlieb
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Since 1982, ORTLIEB has stood for quality, innovation, and absolute waterproofness. Founded by Hartmut Ortlieb out of a desire to create waterproof equipment for his own use, ORTLIEB has grown into a globally leading manufacturer of outdoor gear. At the company headquarters in Heilsbronn, Bavaria, ORTLIEB produces high-quality waterproof products such as bicycle bags, backpacks, and travel luggage, known for patented closure systems, innovative materials, and superior quality standards. The company employs over 300 people and distributes its products to more than 30 countries worldwide.
Abb.1: The Ortlieb Commuter Daypack Urban and its associated QR code at the POS.
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To provide customers with essential information and services directly at the point of sale, ORTLIEB employs QR codes efficiently created and managed via the IMERO platform. Each of the approximately 130 QR codes is individually linked to a specific product and leads to a custom web app designed specifically for that item. Customers can easily scan the QR code with their smartphones, gaining immediate access to extensive product information and additional services.
How Does Ortlieb Use QR-Codes?
Abb.2: The web app of the Ortlieb Commuter Daypack Urban directly accessible at the POS.
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The web apps accessible through QR codes provide ORTLIEB’s customers with comprehensive content:
• High-resolution product images
• Detailed technical specifications
• Informative product videos
• Overview of product variants
• Advisory tools such as the Product Advisor
• Information highlighting unique features (“Why ORTLIEB?”)
• Information about the 5-year warranty
• Service and support offerings
• Options for product registration and social media integration.
These features create an interactive, informative, and convincing shopping experience far exceeding traditional retail advice.
What Content and Services Are Offered Through QR Codes?
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​By leveraging the IMERO platform and its QR code technology, ORTLIEB significantly increases efficiency in creating and maintaining digital content. The platform’s scalability and centralized management capabilities enable rapid adjustments, extensions, and updates of content. Furthermore, detailed scan statistics offer valuable insights into customer interests, enabling ORTLIEB to make data-driven decisions regarding content, product selection, and marketing strategies. This targeted and efficient interaction with consumers enhances customer loyalty and boosts product sales.
How Does Ortlieb Achieve ROI?
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ORTLIEB uses IMERO primarily due to the platform’s excellent scalability and user-friendliness. The company can effortlessly create and manage digital content for numerous products with minimal effort. Additionally, IMERO provides precise customer behavior analysis through detailed scan statistics. This simplifies decision-making processes in marketing, ultimately increasing product sales through optimized customer communication and engagement.